BBC NEWS breaks search engine sp * m messages during this story has
has been making the rounds of SEO/SEM forums and newsletters for
the last couple of days, as Matt Cutts about it in booked
his SEO blog on February 4th:
http://www.mattcutts.com/Blog/ramping-up-on-International-webspam/
... first was little international press (and not in)
(USA) on the question, but the BBC History has launched a
Landslide of news and commentary on search engine sp * m
Major corporations. It is also likely all SEO's brand
universally as the bad guy black SEO's and the good has to ignore
Guy white hats. Legitimate techniques and resulting ranking
Improvements rarely attract the attention of the bad guys.
I've reported large Fortune 500 companies for sp * Mming
through the Google sp * m reporting link a half dozen times
in the last year and I am happy to see action taken
against the worst offenders.
http://www.Google.com/contact/spamreport.html
BMW Germany alignment the term "used cars" on it's new cars
Website with JavaScript redirects is a blatant abuse of doorway
Pages and cloaking for inappropriate search phrases.
Cutts shows screenshots of BMW offences but mentioned
would only bordering Ricoh.de be prohibited even
sends a direct message to a separate U.S. automaker at
his SP * Mming post to say that you are
Re after a 30-day ban for similar offences
Apparently they have cleaned up from their European website.
Search engine sp * Mming is certainly not confined to Europe
Although one of my complaints to Google sp * m reporting
Link site is some 5 months after for a European company,
Reporting, STILL ranks # 1 for a competitive phrase in
US results. Use various search engine sp * Mming
Techniques employ invisible code full of links, H1 tags
and keyword phrases with intended for surfers are
JavaScript disabled - the day. Search engines
This invisible text to see how it is buried during surfers don't
in the HTML code.
A site I reported for sp * Mming is formed
all images and has no hope of ranking well for all
Search phrase from the home page to complete lack of
Text, so that can feel justified with tags
for an admittedly relevant search by rank
Technology recognized as search engine sp * Mming. If a
large company keeps sp use * Mming techniques, it
encourages all the same to do because you feel only
for whatever reason whatever you reasonable or justified does not fit.
This lesser-known technique, tags with filling
H1, tags, keyword phrase hyperlinks and invisible text
within effective tags, and is used by many sp * Mmers. I
Believe that minor offenders would be immediately if banned
These were in use on your site, discovered, even if they were
by relevant keyword phrases for your topic or site
Subject. The big guys should also be punished.
I'll feel better if all engine sp looking * Mming techniques
are alike, punished regardless of the technology used or
Align conditions or any streamlines justifications. If the
is universal, then sp * Mmers stops sp * Mming the
Search engines. But not until then.
This BMW case become high profile for a major offensive and
likely to win attention in is hastily meetings
Meeting of the groups with webmasters and
Marketing departments in attendance. "Are we doing this!"
CEO's is in confused webmaster or in-house SEO's anger.
But to all methods of search sp * m are public, punished
This minor infractions on all layer
especially large companies with more to win (if you get)
Way with sp * Mming) and lose (if you are caught and)
gemachten/verboten).
Copyright © February 7, 2006 Mike banks Valentine
http://News.BBC.co.UK/1/Hi/Technology/4685750.stm
Mike banks Valentine blogs on search engine developments http://RealitySEO.com and be contacted can for ethics SEO work most: http://www.seoptimism.com/SEO_Contact.htm he Web content distribution Web site at runs: [http://Publish101.com]
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